section:case study status:active v:1.0

Ecommerce Website Rebuild

Brisbane Barn Doors

2023 Customer Experience Ecommerce Performance Optimisation

Our Role

Custom CMS, Technical Consulting, WordPress Development

Overview

Brisbane Barn Doors required a website that could showcase their growing range of custom barn doors while supporting future ecommerce and quotation workflows.

The business had built a strong reputation through quality craftsmanship and completed projects, making visual inspiration a key part of the customer journey. The goal was to create a platform that better reflected the brand, improved performance and provided a solid foundation for future growth.

Challenge

The existing website had evolved over time and was beginning to show limitations in both user experience and content management.

Large image files were impacting performance, gallery functionality was restrictive, and the platform wasn’t well positioned to support future ecommerce ambitions. At the same time, customers needed an easy way to browse completed projects, explore door styles and begin the enquiry process.

The challenge was creating a website that balanced visual inspiration with practical sales functionality while remaining easy for the Brisbane Barn Doors team to manage internally.

Approach

The website was rebuilt on WordPress using a custom theme and CMS tailored specifically to the client’s requirements.

Particular attention was given to:

  • Gallery presentation and inspiration content.
  • Flexible content management.
  • Performance optimisation.
  • Future ecommerce readiness.
  • Maintaining a consistent visual experience across the site.

A modular backend was also created, allowing the Brisbane Barn Doors team to manage and expand content without relying on complex page builders or unnecessary plugins.

Result

The new website delivered a faster, more flexible platform that better reflected the quality of the Brisbane Barn Doors product offering.

The improved content structure made it easier for customers to browse projects and inspiration galleries, while the custom CMS provided the team with a simple and reliable way to manage the site as the business continued to grow.

Why this project was interesting

This project wasn’t simply about replacing a website.

The challenge was balancing visual inspiration with practical decision-making. Customers often begin the process by browsing completed installations, meaning imagery plays a critical role in building confidence and helping them understand the possibilities available.

Creating an experience that could inspire customers while remaining easy to manage internally made this an enjoyable blend of design, user experience and technical problem solving.